Introduction

Niural is a modern HR and payroll platform leveraging AI to streamline global workforce management and compliance  . These brand guidelines ensure a consistent and professional presentation of Niural’s identity across all media. The guide covers proper logo usage, official color palette, typography, and other key elements of Niural’s brand voice and visuals.

Logo Usage and Rules

Mark Logo

NiuralMark.svg

Primary Logo

NiuralPrimary.svg

Monochrome Black Logo

MonoChrome_Black.svg

Monochrome White Logo

MonoChrome_White.svg

The Niural logo consists of a distinctive logomark – a stylized "N" inside a geometric shape – paired with the lowercase logotype "niural." The preferred logo treatment is the full-color version (Primary Logo) displayed on a clean dark or light background for maximum clarity. Use monochrome variations on colorful backgrounds. Always use the official Niural logo files; never attempt to recreate the logo with other fonts or shapes.

Clear Space

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Maintain sufficient clear space around the logo to preserve its impact. No text, graphics, or other elements should invade the logo's "safe zone." As a rule of thumb, a minimum clear margin equal to at least the height of the logomark "N" (or another defined unit) should surround the logo on all sides. This area of non-interference ensures the logo remains legible and prominent, free from clutter.

Minimum Size

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To ensure legibility, do not reproduce the logo too small. In print, the logo should not appear smaller than approximately 1.5 inches wide . For digital use, ensure the logo is clearly readable at typical display sizes (generally no less than ~150px in width for the full logo). Below these sizes, the logo alone may be used if necessary (for example, as an app icon or favicon), but the full logo is preferred wherever space allows.

Incorrect usage of the logos

⚠️ The rules presented here are valid for both logotype and logo.

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Colors